PLANNING: AMATEUR v. PROFESSIONAL

In this post, we wish to analyse how our student music video has been inspired by a professional one with the same style. We studied how a producer/director and dancer Nathan Barnatt has attracted millions of viewers with his custom dancing to whacky and wonderful up-beat songs. With particular focus to his music video, 'Pop Culture' we studied his themes and styles and how his video inevitably gained the popularity it did. 

 
What's different about these music videos is that it follows no rules. Throughout, Barnatt's channel he his seen doing anything and everything from break dancing on the street to swinging shopping bags around his wrists in a supermarket aisle. We originally thought that we did not want to go the 'cliché' route and perform on stage to a song but instead to stand out and be as original as we can. Barnatt tends to create music videos independently of song meaning but our track of, 'Don't stop' can be incorporated into our video rather different to Barnatt's style. However, much of the music video we intend to create is influenced by Barnatt in that we would like to focus mainly on a center character who posses 'energetic qualities' to which he dances a routine but the background changes frequently to add the repeatability factor.

In his videos he is often seen as a character who wouldn't normally dance so openly. This gave us the idea that we could make our character the 'nerd' type who would perform a similar dance when he reads a comic book called, 'Don't Stop'. Rather differently to Barnatt's random storyline, we created a meaningful story which incorporates Barnatt's character but still possess its uniqueness- avid marvel book reader who is magically drawn into the comic in real life and thus gives reason for his dancing.

Another aspect of his videos that we wish to use is 'stop motion'. In terms of his 'Pop Culture' he holds a certain moves and then takes many still shots of him in the same position but around a scene. Putting the frames together creates a flowing movement which looks visually stunning and shows a great level of planning and detail which is required to execute it well.