HMV in administration?

Music and DVD chain HMV is to appoint an administrator, making it the latest casualty on the High Street and putting about 4,350 jobs at risk.

The firm said it would not be accepting gift vouchers or issuing any more.                                                     HMV, which was started in 1921, has struggled against online retailing. The company's troubles underline the gloom on the High Street and come after a string of high-profile failures, including the closure last week of camera retailer Jessops and the collapse of electrical goods chain Comet last year.

This major crisis for the company shows that retail stores' revenue (even GAME) can be jeopardised by online companies such as Netflix and home DVD lender companies, such as Love Film. This means that distribution of our music digipaks would be aimed at online retailing more than shop-bought. Websites such as soundcloud and bandcamp might be useful in creating and gaining an audience on a platform (Web 2.0) that is becoming increasingly popular.