Thursday 24 January 2013

CONSTRUCTION: PRISONER JUMPSUIT AND KISS COSTUME

We have ordered a orange prison jumpsuit to add to our costume collection we wanted to experiment with in our music video. We could easily browse costume themes via website such as Amazon and ebay. The use of web 2.0 made looking for props and clothing really user-friendly and rather painless. 

We also managed to retrieve a further costume - a band member of KISS. My partner and I thought we incorporate these costumes in a clever way. Either a 'super hero' or the KISS band character could be dancing in public to which they get arrested and thus seen infront of a prison height chart with the card they're holding saying 'Don't Stop'. The super hero carries on dancing and breaks free. Depending on the circumstances, we can always use the KISS costume as just an 'add on' to the rest of the costumes.

Tuesday 22 January 2013

CONSTRUCTION: THE USE OF FACEBOOK


It has become apparent that new technology is being utilised more as an easier way to organisation and logistics, such as Facebook. For example, Henry and I have used this social networking website to talk to each other and organise a time to shoot, edit and discuss issues. The website has made tasks such as these much more simple which 10 years would have been more difficult. The use of texting and messaging has ensured that communication has been made digital and increasing in popularity.

Monday 21 January 2013

PLANNING: MASKS


For our 'DON'T STOP' music video

Today we sourced a box of a set of 8 
different white mood masks to use in our music video. We brought them into the classroom as an experiment and found that wearing masks liberated people. As we are going to have our dancer in a variety of superhero costumes in our 'Gangnam style' music video, we wanted to see how mood masks would work. We are also currently sourcing superhero and other costumes. We have come up with the idea that it can be possible to use stop motion with these masks as there are many facial expressions to use and incorporate. We have received a costume of one of the band members from 'KISS'.

HMV in administration?




Music and DVD chain HMV is to appoint an administrator, making it the latest casualty on the High Street and putting about 4,350 jobs at risk.


The firm said it would not be accepting gift vouchers or issuing any more.                                                     HMV, which was started in 1921, has struggled against online retailing. The company's troubles underline the gloom on the High Street and come after a string of high-profile failures, including the closure last week of camera retailer Jessops and the collapse of electrical goods chain Comet last year.
This major crisis for the company shows that retail stores' revenue (even GAME) can be jeopardised by online companies such as Netflix and home DVD lender companies, such as Love Film. This means that distribution of our music digipaks would be aimed at online retailing more than shop-bought. Websites such as soundcloud and bandcamp might be useful in creating and gaining an audience on a platform (Web 2.0) that is becoming increasingly popular.

HMV's Nipper dog

Narrative and AS thriller opening


My foundation production was a thriller film opening (15) in which a father wakes one morning a troubled sleep that has been haunted by dreams of his late wife and the happy family life that he has now lost with her death. It is clear that visual sound codes that something real has disturbed him in his sleep because after he is jolted awake he checks his teenage sons bedroom door and, momentarily reassured, goes through his morning routine in the bathroom and then in the kitchen, only to realise with a sickening jolt that his son is missing torn family photographs lie in the snow outside as he runs in terror towards the roaring dam.

Barthes- my narrative technique draws heavily on visual and sound codes to create meaning. The audience is invited to interpret the apparent presence of the dead wife in the family bathroom as the visual emblem of the grieving husband overpowering sense of loss. Likewise, the running in the tap in the bathroom and equally another running tap in the kitchen create a sense of disruption of normal routine, order and a sense of uneasiness in the protagonist and the audience.

If i was to apply Todorov narrative framework here i would say that i was drawing the audience in to my narrative by sharing with them how the widow's fathers uneasy sense of stability bringing his young child on his own is quickly disrupted in the days leading up to christmas, when families normally celebrate their joy in their unity. The open 'disequilibrium" is the crisis for the father when he flings his son's door open to find the room empty and runs in panic out in the snow. Following his intuition that the son may be near the dangerous weir. Clues in the snow that the son has passed this way are the torn up family photos. The photos of the beloved mother denote the strength of the son's love and the fact that they are torn connote his anguish and anger, indicating that he may be suicidal. For Barthes, the connotations within an image are all the visual elements that can be decoded - the symbolic message rather than the literal message. 

Another way in which i presented the unhappiness and uneasiness of the situation the father finds himself in is the snow that smothers the landscape around him. Rather like Shelley's Frankenstein, the harsh and dangerous icy landscape can symbolise the journey in which characters, such as the father, find themselves in. The boy is missing in a scene of coldness and vulnerability. The snow, following Barthes decoding of visual elements, provide a deadly setting to the story. The use of colour correction was also vital in that the saturation of the frames was decreased so that the harsh, yet brutal coldness is conveyed to the audience.

Vladimir Propp's theory recognised the use of different character types in most stories. The hero, usually male, is the agent who restores the narrative equilibrium often by 'embarking' upon a quest (ir search). The father, i believe, is the hero in this narrative as it is he who has to find his son and make sense of the mysterious happenings that follow the death of his wife - rather like the quest Propp states in his theory.

Monday 7 January 2013

RESEARCH: ANALYSIS OF ALBUM COVERS

This is my slideshare - analysing album digipaks by artists in the music industry.



RESEARCH: ALBUM COVERS CURATED ON SCOOP.IT!


To view the Scoop.it! page directly, please visit: http://www.scoop.it/t/album-covers-by-lewis-harland.

RESEARCH: CONVENTIONS OF AN ALBUM COVER

Functions and Conventions of an album cover:

Front Covers

1. A simplistic colour scheme
2. A simplistic design
4. Few or no characters
5. Use of a different colour for the band name compared to the rest of the cover
6. Hidden meanings
7. A title that explains to the audience what the album will be about
8. Bold, simple fonts for the band name
9. Similar or entirely opposite font fo the album title.

Back Covers

1. Name of band at very top
2. Name of album beneath this
3. List of song titles, usually centred
4. Barcode in bottom right hand corner
5. Name of record company
6. Copyright and year
7. Who owns the copyrighted material
8. Who the album has been distributed by.

Insides

1. Colour scheme that is the same as the rest of album
2. Blank, plain background
3. No characters
4. Few or no text

Spines

1. Name of the record company in recognised font, or logo
2. Name of band
3. Name of album
4. Both in the same simplistic fonts
5. Code linking to the record company

The Album cover has many functions which include advertising and information to listeners.  The main function of the front cover is to attract the audiences attention. Artists will usually keep the design of their different albums similar to make it easier for audience to pair a specific design with an Artist. The main image will usually give some indication of genre, for example the cover for Louder by DJ Fresh shows a upbeat atmosphere which fits the Dance/Club genre.

Friday 4 January 2013

RESEARCH: MAGAZINE COVER

As part of our auxiliary products we have to design a magazine advert for our album to compliment our album cover and music video. We have started to look at advertisements as seen in my slideshare seen below.



Conclusion:

  • Magazine adverts tend to more simplistic with usually only one plain image or a single coloured background.
  • No more than one or two fonts are used in the advert.
  • Different colours are kept to a minimum.
  • Band logos are usually included for clear recognition.
  • Font is usually Bold and easy to read.
We shall take form this that a more simple design in a magazine is incredibly effective and so we should keep in mind that an advert shouldn't be too complicated or hard to read.