Welcome Moderator!

Welcome Moderator 

Welcome to my A2 Media studies blog. 

This blog presents my research, planning and construction of my final products. 

Below you will find my music video ('Don't Stop'), my album cover and magazine advertisement. 

All evaluation questions are posted at the top of the blog. 

Lewis Harland 

1077

OCR A2 Media studies

Video Brief: To create a music video with ancillary products 

FINAL: MUSIC VIDEO

Here is our finished music video for the song Don't Stop - Foster The People (The Fat Rat Remix)

CONSTRUCTION: FINAL DIGIPAK DESIGN

This is what the front and back cover will look like

This is what the inside sleeve will look like 

CONSTRUCTION: FINAL MAGAZINE ADVERT

Here is our magazine advert. We decided to follow our chosen convention and design it in a comic-book theme. We wanted to feature the main character in it in order to familiarise the audience with him before they saw the music video.

CONSTRUCTION: DIGIPAK EDITING

Without the effect

For our Digipak design, we decided that it was key for us to continue the theme of superheros and comic books. We decided to manipulate several profile pictures of me in all the costumes featured in the music video. To perform this, i applied an effect called poster edges in the artistic section of the effects menu. It was fairly simple to create the effect and we selected the line fill and intensity after applying it. We then selected the brown background to turn white.

With the effect

I also applied this effect on another photo but made it black and white so i could transfer it to the inside sleeve. This gave the digipak more exciting as i felt that i needed to make use of the empty space. See image below.

A problem i found with placing the words 'Don't stop' on the front cover of the digipak was that, to agree with the design, the words needed to be place on solid colour where they can be seen. Also, they needed to be the same colour as the band title's colour. I found i had to place the words on either side of the line and of equal distance making sure one wasn't slightly above the other.

CONSTRUCTION: STEREOTYPES AND ILLUSORY CORRELATION

One theory that has suggested the formation of stereotypes was created by David Hamilton and Richard Gifford. They believed that stereotypes can develop based on a cognitive mechanism known as illusory correlation – an erroneous inference about the relationship between two events. If two events which are statistically infrequent co-occur, observers overestimate the frequency of co-occurrence of these events.

In our music video we wanted to 'break' the overestimation that the audience would perceive when they see our 'nerd' character. This was simply done when the 'nerd' unexpectedly starts dancing as the audience is not used to these factors occurring together. The audience, with the unfamiliarity, is attracted to this difference and so this aspect makes the music video have its repeatability. Moreover, the contrast is greatened by having the 'nerd' be the super hero.

CONSTRUCTION: PROBLEMS I HAVE FACED WITH COLOUR CORRECTION

I faced several problems during the colour correction process. One problem I immediately was presented with was the ability to create a similar effect on clips in the same scene. For example, a clip of the nerd character infront of the fountain at Bushy Park was likely to appear later in the music video (because of the style of the music video). I would edit one clip of me there and duplicate the entire effects menu onto the other clip of me in the same location later in the timeline. This ensured that the same levels of equaliser, contrast etc. were applied to the same scenes throughout the timeline.

Another problem i faced was dealing with bright colours, mainly by the costumes i wore. After applying effects such as brightness and contrast, the bright pink colour of my onesie was overly vibrant when the background was just fine. I had to find a way of manipulating the colours of my onesie and woody outfit without changing the majority of the colours of the background. This involved my compensating some of the background colours in order to tone down the bright colours. 

A good effect to use in this situation, i found, was Levels and RGB Curves. It was an easy effect tool in which i could alter the line up and down so that particular colours (e.g. bright colours) could be lowered in terms of brightness where other colours in the shot can have little impact or change.