PLANNING: HOW MY BAND DEVELOPED ITS STAR BRAND

 I an investigating how Foster the People publicise themselves and how the attract and addressed their audience. For Steve Archer, 'the meta-narrative is a term that describes the development of the star image over time, the stories that surround a particular artist.' (Media Magazine February 2012)

Foster the People take full advantage of web 2.0 by embedding important information right on the google search page after searching for them, this makes it even easier for the target audience to get information about the band like upcoming events and new songs. 

They have many different ways to reach their audience online through social media websites such as Myspace, Facebook, twitter, Tmblr and YouTube

Their Facebook page especially is very interactive with the band taking full advantage of the new timeline feature frequently uploading tour photos updating tour dates and events and also showing other peoples comments about them. 

They also update their twitter page very frequently which give snappy tweets about what they're currently doing or news about the band they also use their twitter to retweet or reply to listeners and give a sense of a more personal relationship with the fans.

Foster the People's facebook page reinforces their brand image with the cover photo being the well recognised album cover 'Pumped Up Kicks' and the profile picture shows the band members (Mark Foster, Cubbie Frank and Mark Pontius.

Facebook is a platform where they invite audiences to catch up on the most recent images, thank them for support, announce their next European tour and inform audiences about their mailing list. Direct address engages audiences on a personal level such as, 'Thanks you bali'.