For our target audience research we have deiced to do a mind map. Here they are presented below:
We feel that the audience, whilst having taste in mainstream media, will have a slight desire of independent and niche products (such as shopping for music CD's in banquet records). We also think that audiences will have a strong taste in more up-market gadgets and technology. For example, many will have an iPhone and DSLR cameras for their own personal use. We included shows such as homeland and the inbetweeners as their choice in TV programmes.
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