One theory that has suggested the formation of stereotypes was created by David Hamilton and Richard Gifford. They believed that stereotypes can develop based on a cognitive mechanism known as illusory correlation – an erroneous inference about the relationship between two events. If two events which are statistically infrequent co-occur, observers overestimate the frequency of co-occurrence of these events.
In our music video we wanted to 'break' the overestimation that the audience would perceive when they see our 'nerd' character. This was simply done when the 'nerd' unexpectedly starts dancing as the audience is not used to these factors occurring together. The audience, with the unfamiliarity, is attracted to this difference and so this aspect makes the music video have its repeatability. Moreover, the contrast is greatened by having the 'nerd' be the super hero.
Interesting, Lewis. Where did you come across this research? I have certainly been very taken by your 'nerd' stereotype who unexpectedly gets swept up by the compelling urge to dance. I agree that your music video has the element of repeatability: I enjoy watching it every time. Greetings from Phoenix, Arizona.
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