Tuesday, 30 April 2013

Welcome Moderator!


Welcome Moderator 

Welcome to my A2 Media studies blog. 
This blog presents my research, planning and construction of my final products. 
Below you will find my music video ('Don't Stop'), my album cover and magazine advertisement. 
All evaluation questions are posted at the top of the blog. 

Lewis Harland 
1077
OCR A2 Media studies
Video Brief: To create a music video with ancillary products 

Monday, 29 April 2013

FINAL: MUSIC VIDEO

Here is our finished music video for the song Don't Stop - Foster The People (The Fat Rat Remix)


CONSTRUCTION: FINAL DIGIPAK DESIGN


This is what the front and back cover will look like


This is what the inside sleeve will look like 

CONSTRUCTION: FINAL MAGAZINE ADVERT



Here is our magazine advert. We decided to follow our chosen convention and design it in a comic-book theme. We wanted to feature the main character in it in order to familiarise the audience with him before they saw the music video.

CONSTRUCTION: DIGIPAK EDITING



Without the effect
For our Digipak design, we decided that it was key for us to continue the theme of superheros and comic books. We decided to manipulate several profile pictures of me in all the costumes featured in the music video. To perform this, i applied an effect called poster edges in the artistic section of the effects menu. It was fairly simple to create the effect and we selected the line fill and intensity after applying it. We then selected the brown background to turn white.
With the effect

I also applied this effect on another photo but made it black and white so i could transfer it to the inside sleeve. This gave the digipak more exciting as i felt that i needed to make use of the empty space. See image below.



A problem i found with placing the words 'Don't stop' on the front cover of the digipak was that, to agree with the design, the words needed to be place on solid colour where they can be seen. Also, they needed to be the same colour as the band title's colour. I found i had to place the words on either side of the line and of equal distance making sure one wasn't slightly above the other.



Tuesday, 9 April 2013

CONSTRUCTION: STEREOTYPES AND ILLUSORY CORRELATION


One theory that has suggested the formation of stereotypes was created by David Hamilton and Richard Gifford. They believed that stereotypes can develop based on a cognitive mechanism known as illusory correlation – an erroneous inference about the relationship between two events. If two events which are statistically infrequent co-occur, observers overestimate the frequency of co-occurrence of these events.

In our music video we wanted to 'break' the overestimation that the audience would perceive when they see our 'nerd' character. This was simply done when the 'nerd' unexpectedly starts dancing as the audience is not used to these factors occurring together. The audience, with the unfamiliarity, is attracted to this difference and so this aspect makes the music video have its repeatability. Moreover, the contrast is greatened by having the 'nerd' be the super hero.



Monday, 18 March 2013

CONSTRUCTION: PROBLEMS I HAVE FACED WITH COLOUR CORRECTION

I faced several problems during the colour correction process. One problem I immediately was presented with was the ability to create a similar effect on clips in the same scene. For example, a clip of the nerd character infront of the fountain at Bushy Park was likely to appear later in the music video (because of the style of the music video). I would edit one clip of me there and duplicate the entire effects menu onto the other clip of me in the same location later in the timeline. This ensured that the same levels of equaliser, contrast etc. were applied to the same scenes throughout the timeline.

Another problem i faced was dealing with bright colours, mainly by the costumes i wore. After applying effects such as brightness and contrast, the bright pink colour of my onesie was overly vibrant when the background was just fine. I had to find a way of manipulating the colours of my onesie and woody outfit without changing the majority of the colours of the background. This involved my compensating some of the background colours in order to tone down the bright colours. 

A good effect to use in this situation, i found, was Levels and RGB Curves. It was an easy effect tool in which i could alter the line up and down so that particular colours (e.g. bright colours) could be lowered in terms of brightness where other colours in the shot can have little impact or change.


CONSTRUCTION: COLOUR CORRECTION

In this blog post i will describe what processes I have performed for the colour correction.

I have had previous editing experience both as a novice film maker as a child using imovie and working last year by myself for my media AS forced me to learn new aspects of Premiere Pro and the many abilities one can achieve with this software alone.

Put simply, the changes i wanted to apply to the music video were:

  1. A more vibrant and comical 'look' and 'feel' to the clips.
  2. A higher contrast to make the colours stand out more.
  3. Get rid of any dull colours or unwanted defects during the clips.
This is the clip's effect menu. The changes
can be applied to the percentages in yellow.
In order to achieve a higher vibrance in the clips, i needed to apply several effects to the clips. This process was relatively simply - drag an effect from the effect menu and drag onto the desired clip where one can customise all aspects of it. An example of this, would be altering the equaliser, brightness and contrast, and adding RGB Curves. Most of the time i felt i had to play around with the settings of the applied effect to see what works better.

The picture to the right shows just how much a clip's 'look' can be changed with the slight alteration of an applied effect - such as equaliser. I found that, with the higher contrast, the colours were more vibrant and less grey and bright.


A further simple effect i found was important to use was RGB Curves. The RGB Curves effect can be seen to the left - the white line represents the master line in which particular colours can be promoted over others. For example, in order to make the green on my shoes stand out i morphed the green and blue line.








Although strictly not part of colour correction, there were effects to the comic book clips in order for it to fit in the music video well. The main effect came under 'motion' in which the JPEG image of the comic book could be transformed (i.e zoomed and rotated). The main process of the 'swipe' effect that takes place of the comic book was using what is called 'key frames'. I applied a 'keyframe' at a start position of the clip and applied a second 'keyframe' at the end of the clip at a position which i wanted the clip to stop at. The clips would then play the motion between the two applied 'keyframes'.



Thursday, 14 March 2013

CONSTRUCTION: OPENING SHOT

One of the very first aspects of the editing process was the opening shot in which the title of the band, song and remix are presented. The very first shot that is presented to the audience was taken on our first day of filming outside Hampton Court Palace around the old walls. We came up with the shot after it was noted by my partner that me leaning against the wall was a perfect shot for the titles to be shown next to me.

For choosing the font, we wanted a very
 clean cut and easy to read style of lettering.
We wanted to stick with our original ideas as much as possible and so we were sure to use the title effect of adding words on the screen one by one (see pictures for illustration). 

Each word was added as a separate import on top of one another so that, when played, there would be an extra word added to the timeline at a specific point.

When the titles were added, it was a simple matter of colour correcting the clip as a whole. I chose, like much of the other clips in the music video, to raise the contrast and equaliser so that the colours would be more vibrant.

Finally, i noticed that i looked up and to the right at a point in the clip and i decided to give a motive for this action. There was no sound apart from quiet traffic noises in the original clip so i went on www.grsites.com/sounds to find a car horn. The process was fairly simple - i downloaded the mp3 file and imported the file straight into the timeline in Premiere Pro.




Tuesday, 12 March 2013

CONSTRUCTION: EDITING THE TIMELINE

 I have now started the process of editing the timeline. Using my skills of working alone last year, i was able to transfer my abilities in a similar way to create our music video. There is a procedure that i use when compiling clips and constructing a timeline:


  1. The clips are imported from the folder, 'Media Footage'. From there you are able to see the clips from the archive in Premiere Pro and thus can be directly transferred to the timeline at a specific destination.
  2. The clip is transferred onto the timeline, and in my case, when a dance move fitted very well with the beat of the song. The clip is finely scrubbed by zooming in the timeline so any movement of the clip is relative to the nearest 0.1 second.
  3. Our choice in what visuals are used was largely determined by the music in which the audience can hear. For example, during a slower tempo segment of the song the clip shown would be slowed down and then reversed if the music was at fast paced part.

The editing process of slowing and speeding up a clip is relatively easy. It requires one to right click on the clip and select 'speed and duration' to which the percentage of speed can be typed in as well as if the clip is required to be reversed. 

The issue of speeding up and slowing clips down is that they change in length depending of what percentage is given. For example, a clip that has a speed of 50% (half the speed of the original clip) means that the clip will be 50% larger than the original. This had to be taken into account when working in-between two clips with limited space and often proved difficult.




CONSTRUCTION: PUBLIC INVOLVEMENT


Whilst filming over half term we had the idea to ask members of the public to join in one of our shots. The reason for this is because of our view of the evolution or current trends of music videos. Following our theme we wanted to show that anyone nowadays can be in/ make a music video. This is clear in sites, sch as Youtube where the public can post literally anything about anything. We are now in a generation where people on the internet are no longer consumers but are now also seen as producers. Therefore, this clip enforces this idea that stardom can involve anyone from a 'guy with a camera' to tourists in the City of London.

CONSTRUCTION: STOP MOTION


As part of our music video we have decided to have a stop motion segment. We thought this quirky, popular and stylistic addition to the timeline complements the fast passed music of our video. 



 

In Premiere Pro, the construction was rather simple. The jpeg photos that we took on location at Hampton and Richmond football club were imported into the application. It was then a matter of getting all the required clips together and put them at a similar time length and, by listening to the music, i was able to place the photos accordingly. The end result was a very fluid motion incorporated around the beat and we thought it was a good use of costume change - mirroring the rest of the music video.

CONSTRUCTION: ON LOCATION

We have completed a day of filming on location at Hampton and Richmond football club situated close by in Hampton. We are overall happy with the huge variety of clips that we managed to capture. 

We firstly started placing the camera at various places and angles so we could see if the shot worked using the dimensions we wanted to use. The dimensions are shown in the photo below. The figure, ideally, needs to be placed a few mm above the frame with double the space above his head to the top of the frame. This replicable shot set up entitles us to move from clip to clip/dance to dance without any major disorientation and the video also flows smoothly.

The set up of the camera tended to be rather difficult in terms of the lens we were given. The high mm lens meant that everything tended to be rather 'zoomed' in even when standing far away from the dancer. This meant that:




  1. We could not get everything in shot that we originally wanted to
  2. The character had to stand far from the tripod and hard communication meant the clips had to frequently stop to confer.

  • However, we found that after we managed to get through every required move in each costume we could act more efficiently in terms of how much time we were spending on each costume and thus how much battery and card memory we were using.

  • Also, for the second shot at the football club we were able to replicate the rough distance from the camera and the figure more effectively once we had more experience of what the distance had always been in the past.




PLANNING: LOCATIONS - WHERE WE'RE FILMING

We are at the stage of our production where we are preparing to shoot on location around various places including the City and public parks. As we have decided to dedicate a whole day to travel to the City and another around various locations we have decided to plan in detail what locations we would film at and what order/costumes will be used in advance to make our filming more efficient.











A rough idea is as follows:


London eye - Onesie, Kiss costume, nerd
Big ben - Gorilla suit, Kiss outfit, woody
Merry go round - Batman, nerd, nerd with horse head
Waterloo Bridge - Batman, Onesie








For Bushy Park:

Fountain shot - nerd, nerd with horse head, Onesie
Park in background - Kiss, woody, Onesie

Monday, 4 February 2013

PLANNING: DIGIPAK INITIAL IDEAS

We are now starting to research aspects of digipak designs that we may include in our own design. We have focused on the idea of having many pictures/pattern on the digipak as it mirrors the many scenes and dances that the audience will be shown. 


Our initial idea is having dance still frames with the different costumes used in the music video and placing them around the disc as the Gorillaz digipaks shows in the picture. The photos can be close up of the face or a larger shot with the posed body. The photos can be edited using photoshop and have an effect called threshold applied to it. The photos can differentiate by having different colours as the threshold - the photo of the man's face in the picture here has a black threshold.

The combination of the two would look something similar to the photo below. The colours of red, violent, yellow and light blue surrounds the disc and has a dark background making the overall look very colourful.






Another idea is effectively having a photo in a photo. The body in the small photo would have the same shape as the person in the whole photo but would show a super hero costume. This is a tempting idea because it symbolises the idea that a super hero lies in us all and we want to sometimes express that inner character - in our case by dancing.

PLANNING: ADDITIONAL COSTUMES

We have no sourced 5 super hero costumes but now have realised we might have visually appropriate that we ourselves can put together without incurring additional cost:

Beach boy 
Nerd Costume

  • Hawaiian shirt
  • Beach shorts 
  • Sandals
  • Sun glasses 
Nerd
  • Bow tie
  • Thick rimmed glasses
  • Sweater vest 
  • Buttoned up shirt
  • Chinos 
Men in Black
  • Black suit
  • White shirt 
  • Black tie and glasses 
Horse man 
  • Horse head
  • Men in Black Costume
  • Regular clothes
Super man

Here is my friends reply after requesting to use his superman costume:

Thursday, 24 January 2013

CONSTRUCTION: PRISONER JUMPSUIT AND KISS COSTUME

We have ordered a orange prison jumpsuit to add to our costume collection we wanted to experiment with in our music video. We could easily browse costume themes via website such as Amazon and ebay. The use of web 2.0 made looking for props and clothing really user-friendly and rather painless. 

We also managed to retrieve a further costume - a band member of KISS. My partner and I thought we incorporate these costumes in a clever way. Either a 'super hero' or the KISS band character could be dancing in public to which they get arrested and thus seen infront of a prison height chart with the card they're holding saying 'Don't Stop'. The super hero carries on dancing and breaks free. Depending on the circumstances, we can always use the KISS costume as just an 'add on' to the rest of the costumes.

Tuesday, 22 January 2013

CONSTRUCTION: THE USE OF FACEBOOK


It has become apparent that new technology is being utilised more as an easier way to organisation and logistics, such as Facebook. For example, Henry and I have used this social networking website to talk to each other and organise a time to shoot, edit and discuss issues. The website has made tasks such as these much more simple which 10 years would have been more difficult. The use of texting and messaging has ensured that communication has been made digital and increasing in popularity.

Monday, 21 January 2013

PLANNING: MASKS


For our 'DON'T STOP' music video

Today we sourced a box of a set of 8 
different white mood masks to use in our music video. We brought them into the classroom as an experiment and found that wearing masks liberated people. As we are going to have our dancer in a variety of superhero costumes in our 'Gangnam style' music video, we wanted to see how mood masks would work. We are also currently sourcing superhero and other costumes. We have come up with the idea that it can be possible to use stop motion with these masks as there are many facial expressions to use and incorporate. We have received a costume of one of the band members from 'KISS'.

HMV in administration?




Music and DVD chain HMV is to appoint an administrator, making it the latest casualty on the High Street and putting about 4,350 jobs at risk.


The firm said it would not be accepting gift vouchers or issuing any more.                                                     HMV, which was started in 1921, has struggled against online retailing. The company's troubles underline the gloom on the High Street and come after a string of high-profile failures, including the closure last week of camera retailer Jessops and the collapse of electrical goods chain Comet last year.
This major crisis for the company shows that retail stores' revenue (even GAME) can be jeopardised by online companies such as Netflix and home DVD lender companies, such as Love Film. This means that distribution of our music digipaks would be aimed at online retailing more than shop-bought. Websites such as soundcloud and bandcamp might be useful in creating and gaining an audience on a platform (Web 2.0) that is becoming increasingly popular.

HMV's Nipper dog

Narrative and AS thriller opening


My foundation production was a thriller film opening (15) in which a father wakes one morning a troubled sleep that has been haunted by dreams of his late wife and the happy family life that he has now lost with her death. It is clear that visual sound codes that something real has disturbed him in his sleep because after he is jolted awake he checks his teenage sons bedroom door and, momentarily reassured, goes through his morning routine in the bathroom and then in the kitchen, only to realise with a sickening jolt that his son is missing torn family photographs lie in the snow outside as he runs in terror towards the roaring dam.

Barthes- my narrative technique draws heavily on visual and sound codes to create meaning. The audience is invited to interpret the apparent presence of the dead wife in the family bathroom as the visual emblem of the grieving husband overpowering sense of loss. Likewise, the running in the tap in the bathroom and equally another running tap in the kitchen create a sense of disruption of normal routine, order and a sense of uneasiness in the protagonist and the audience.

If i was to apply Todorov narrative framework here i would say that i was drawing the audience in to my narrative by sharing with them how the widow's fathers uneasy sense of stability bringing his young child on his own is quickly disrupted in the days leading up to christmas, when families normally celebrate their joy in their unity. The open 'disequilibrium" is the crisis for the father when he flings his son's door open to find the room empty and runs in panic out in the snow. Following his intuition that the son may be near the dangerous weir. Clues in the snow that the son has passed this way are the torn up family photos. The photos of the beloved mother denote the strength of the son's love and the fact that they are torn connote his anguish and anger, indicating that he may be suicidal. For Barthes, the connotations within an image are all the visual elements that can be decoded - the symbolic message rather than the literal message. 

Another way in which i presented the unhappiness and uneasiness of the situation the father finds himself in is the snow that smothers the landscape around him. Rather like Shelley's Frankenstein, the harsh and dangerous icy landscape can symbolise the journey in which characters, such as the father, find themselves in. The boy is missing in a scene of coldness and vulnerability. The snow, following Barthes decoding of visual elements, provide a deadly setting to the story. The use of colour correction was also vital in that the saturation of the frames was decreased so that the harsh, yet brutal coldness is conveyed to the audience.

Vladimir Propp's theory recognised the use of different character types in most stories. The hero, usually male, is the agent who restores the narrative equilibrium often by 'embarking' upon a quest (ir search). The father, i believe, is the hero in this narrative as it is he who has to find his son and make sense of the mysterious happenings that follow the death of his wife - rather like the quest Propp states in his theory.

Monday, 7 January 2013

RESEARCH: ANALYSIS OF ALBUM COVERS

This is my slideshare - analysing album digipaks by artists in the music industry.



RESEARCH: ALBUM COVERS CURATED ON SCOOP.IT!


To view the Scoop.it! page directly, please visit: http://www.scoop.it/t/album-covers-by-lewis-harland.

RESEARCH: CONVENTIONS OF AN ALBUM COVER

Functions and Conventions of an album cover:

Front Covers

1. A simplistic colour scheme
2. A simplistic design
4. Few or no characters
5. Use of a different colour for the band name compared to the rest of the cover
6. Hidden meanings
7. A title that explains to the audience what the album will be about
8. Bold, simple fonts for the band name
9. Similar or entirely opposite font fo the album title.

Back Covers

1. Name of band at very top
2. Name of album beneath this
3. List of song titles, usually centred
4. Barcode in bottom right hand corner
5. Name of record company
6. Copyright and year
7. Who owns the copyrighted material
8. Who the album has been distributed by.

Insides

1. Colour scheme that is the same as the rest of album
2. Blank, plain background
3. No characters
4. Few or no text

Spines

1. Name of the record company in recognised font, or logo
2. Name of band
3. Name of album
4. Both in the same simplistic fonts
5. Code linking to the record company

The Album cover has many functions which include advertising and information to listeners.  The main function of the front cover is to attract the audiences attention. Artists will usually keep the design of their different albums similar to make it easier for audience to pair a specific design with an Artist. The main image will usually give some indication of genre, for example the cover for Louder by DJ Fresh shows a upbeat atmosphere which fits the Dance/Club genre.

Friday, 4 January 2013

RESEARCH: MAGAZINE COVER

As part of our auxiliary products we have to design a magazine advert for our album to compliment our album cover and music video. We have started to look at advertisements as seen in my slideshare seen below.



Conclusion:

  • Magazine adverts tend to more simplistic with usually only one plain image or a single coloured background.
  • No more than one or two fonts are used in the advert.
  • Different colours are kept to a minimum.
  • Band logos are usually included for clear recognition.
  • Font is usually Bold and easy to read.
We shall take form this that a more simple design in a magazine is incredibly effective and so we should keep in mind that an advert shouldn't be too complicated or hard to read.