PLANNING: TIMELINE

Before we begin filming, we created a timeline. Firstly, this means we can organise precisely what we want and when we want. Secondly, it also acts as a record of the details that we need to remember for when filming commences. The left column signifies the time duration in seconds, the middle column is the shot-list (what will be seen), and the right column is for any extra comments or possible aspects of the scene that we may include in the scene.

PLANNING: TARGET AUDIENCE RESEARCH MIND MAP

We also composed a mind map to create a bigger character profile of the typical audiences for our music video.

The character tended to listen to electronic/dance music more than any other genre. In terms of engaging with the music industry, characters will attend music events such as major festivals including Glastonbury and Reading. Furthermore, purchases of music magazines will be high and issues such as Upbeat and MMR will be more common than any other genre due to the taste in music.

PLANNING: TARGET AUDIENCE RESEARCH POSTER

For our target audience research we have deiced to do a mind map. Here they are presented below:

We feel that the audience, whilst having taste in mainstream media, will have a slight desire of independent and niche products (such as shopping for music CD's in banquet records). We also think that audiences will have a strong taste in more up-market gadgets and technology. For example, many will have an iPhone and DSLR cameras for their own personal use. We included shows such as homeland and the inbetweeners as their choice in TV programmes.

PLANNING: HOW MY BAND DEVELOPED ITS STAR BRAND

 I an investigating how Foster the People publicise themselves and how the attract and addressed their audience. For Steve Archer, 'the meta-narrative is a term that describes the development of the star image over time, the stories that surround a particular artist.' (Media Magazine February 2012)

Foster the People take full advantage of web 2.0 by embedding important information right on the google search page after searching for them, this makes it even easier for the target audience to get information about the band like upcoming events and new songs. 

They have many different ways to reach their audience online through social media websites such as Myspace, Facebook, twitter, Tmblr and YouTube

Their Facebook page especially is very interactive with the band taking full advantage of the new timeline feature frequently uploading tour photos updating tour dates and events and also showing other peoples comments about them. 

They also update their twitter page very frequently which give snappy tweets about what they're currently doing or news about the band they also use their twitter to retweet or reply to listeners and give a sense of a more personal relationship with the fans.

Foster the People's facebook page reinforces their brand image with the cover photo being the well recognised album cover 'Pumped Up Kicks' and the profile picture shows the band members (Mark Foster, Cubbie Frank and Mark Pontius.

Facebook is a platform where they invite audiences to catch up on the most recent images, thank them for support, announce their next European tour and inform audiences about their mailing list. Direct address engages audiences on a personal level such as, 'Thanks you bali'.

PLANNING: STORYBOARD

To create our storyboard we took photos of the 'post-it' notes showing our planned storyline. When are photos were organised, we transferred them to Adobe Premiere Pro and created a visual timeline.

PLANNING: AMATEUR v. PROFESSIONAL

In this post, we wish to analyse how our student music video has been inspired by a professional one with the same style. We studied how a producer/director and dancer Nathan Barnatt has attracted millions of viewers with his custom dancing to whacky and wonderful up-beat songs. With particular focus to his music video, 'Pop Culture' we studied his themes and styles and how his video inevitably gained the popularity it did. 

 
What's different about these music videos is that it follows no rules. Throughout, Barnatt's channel he his seen doing anything and everything from break dancing on the street to swinging shopping bags around his wrists in a supermarket aisle. We originally thought that we did not want to go the 'cliché' route and perform on stage to a song but instead to stand out and be as original as we can. Barnatt tends to create music videos independently of song meaning but our track of, 'Don't stop' can be incorporated into our video rather different to Barnatt's style. However, much of the music video we intend to create is influenced by Barnatt in that we would like to focus mainly on a center character who posses 'energetic qualities' to which he dances a routine but the background changes frequently to add the repeatability factor.

In his videos he is often seen as a character who wouldn't normally dance so openly. This gave us the idea that we could make our character the 'nerd' type who would perform a similar dance when he reads a comic book called, 'Don't Stop'. Rather differently to Barnatt's random storyline, we created a meaningful story which incorporates Barnatt's character but still possess its uniqueness- avid marvel book reader who is magically drawn into the comic in real life and thus gives reason for his dancing.

Another aspect of his videos that we wish to use is 'stop motion'. In terms of his 'Pop Culture' he holds a certain moves and then takes many still shots of him in the same position but around a scene. Putting the frames together creates a flowing movement which looks visually stunning and shows a great level of planning and detail which is required to execute it well.

PLANNING: MOOD BOARD

 This is the mood board i have created to capture the overall approach of our music video. The pictures all compliment the energetic and colourful setting we wish to create throughout our music video and has connections to the up-beat dance/electronica genre which can be relatable to the band's target audience.