PLANNING: EDITING TECHNIQUES

For our music video, we have researched particular editing styles and techniques that we intend to use. In celebration of The Wiggles' 20th birthday, ABC Music brought together some of Australia's finest contemporary music artists to pay tribute to the undisputed legends of children's entertainment, The Wiggles. In the video, wake up Jeff, artists Bluejuice are shot only with handheld footage of the instruments and face shots. What interested us most, however, was the title sequence that ABC Music decided to use in all of the videos. It featured, right at the start, big white bold letters which words would 'pop up' one by one. The video link to this particular video is shown below.

http://www.youtube.com/watch?v=gxidzHPbZNI

The style is one that we would like to use as, although simplistic, allows the audience to clearly see the production title and artist relatively near the start of the music video. It allows the viewers to acknowledge the information quickly and then to focus on the visual entertainment for the rest of the time. Me and my partner also regard it as a very modern and original way of creating titles for video including music. In our eyes for music videos to gain popularity the label of the music video needs to stand out and we think this is the best way to go about this.

 As a result of our interest in the style ABC Music created, i decided to try and replicate the titles with our own words. I chose a background to use on Photoshop and pasted it onto the document. The next stage was to create many separate title layers in which i could manipulate each one so the other would not get affected as a result. In context to our music video, we wish to use the titles at the start of the music video and place them on a opening shot consisting of a busy street or Hampton Court Palace where the first scene will take place.

 In terms of video techniques, one effect we are determined to achieve is 'stop motion'. We realise that the use of 'stop motion' can be difficult and so we researched music videos that use this technique within it. One video we found was 'Her Morning Elegance' by Oren Lavie. 

 The stop motion in this particular music video is symbolic. The whole sequence consists of only one camera position and the woman featured throughout the video lies on the bed but changes her body position in each still shot. With the camera staying in the same place, this gives the illusion that there is continuous motion in her actions when the still frames are placed next to each other and played backed. 

There have been other examples of 'stop motion' including Owl City's 'Fireflies' Stop Motion Fan Music Video in Lucern. This video uses 'stop motion' in a rather different way. It uses many different camera angles and positions as well as scenes. The fan based video uses not only people but nature to create the 'stop motion'. For example, a landscape shot of mountains can have a sun rise over and behind it with the clouds floating swiftly meanwhile in the distance.

For our music video, we can use 'stop motion' around our dance sequence and can possibly use our character to hold their dance pose. We would then use the technique of taking many stills of the same pose but moved around a scene, giving it a continuous motion quality. It is consistently becoming more popular with artists and fans who want to create their own videos to a song they like.