RESEARCH: STARDOM

The star image is the one seen by the public through the use of music videos, but notably their music on their own. In the music industry, only one in ten people who are signed to a record and making music actually make any money from it, this is partly due to the star image not being big enough for the rest of people, however with the small amount of people who become popular with their music and star image, it is important to present them well and follow a meta-narrative of the path they wish to be portrayed as. With music videos, it is possible to alter a star’s image from being something crude, to being a public figure people inspire to be like. Through a star’s music videos, the stories that they tell can develop the person they are and change their meta-narrative – One example of an artist who uses music videos to change his public perception over the years is Madonna, who started off as a young singer, but then later connected to mostly a female audience which has increased throughout the recent decades.