RESEARCH: 'GANGNAM STYLE'

I was looking at music video trends for my research and found this video 'PSY - Gangnam Style' it is a 2012 Korean pop single by the South Korean rapper PSY. It is widely praised for its amusing and energetic visuals, catchy rhythm and 'cheesy' dance moves and it is thought that this is the reason why it has been so popular so far. 'Gangnam Style' has both repeatability and originality - a combination that works well to gain recognition globally on the viral universe.

Released on July 15, 2012, it debuted at number one on the Gaon Chart and has been viewed over 260 million times as of today.

We have thought about incorporating one of their features into our music video, at 3:00-3:10 you see PSY moving at 'normal speed' but the background dancers are moving much faster than him. This was obviously shot with PSY moving slowly then the footage was sped up. The idea of editing the surroundings whilst maintaining the the movement of the centre stage dancer is attractive.

Following from previous posts, it seems that audiences want to, themselves, become the stardom. The Huffington Post recently published an article called:


'Ed Miliband And Labour Join 'Gangnam Style' Craze'. 

Featured politicians of the labour party were 'cut and pasted' onto the original clips of PSY's 'Gangnam Style' in hope that it will gain popularity and recognition. Today, it looks as though audiences are not only the viewers but are also the producers and such videos like, 'Gangnam Style' have repeatability and popularity that make them stand out form the crowd. This is why such viral hits can be edited for one's personal use and the recognition from the original video style can be manipulated for their own personal gain.