ORIGINAL IDEAS FOR OUR MUSIC VIDEO

I have decided to work with Henry McPherson. 

We have discussed what sort of genres we shall look at. We started at looking up-tempo types and more specifically, electro-dance. We have previous knowledge and understanding of this type of genre and are familiar with mainstream artists such as Nero and indie artists such as Darius. When looking into this genre we discovered a video by Nathan Barnatt who has taken the song 'Pop Culture' by Madeon and has made his own music video to the song. It simply features him dancing energetically centre stage to the beat. It has proven effective and popular with over 3.5 million views!

Another genre that we looked at was more slow-tempo music such as acoustic/pop. An idea would be making a video to Bombay Bicycle Club who's music is quite the opposite to that of Madeon. If we are to choose this instead then we would be aiming for a more symbolic and emotional music video to compose with the song. Moreover, the whole process will be a completely different journey in terms of pre-production, filming and post-production- and so we face the choice of two extremes.

A hyper and energetic video or a slow and moving one?