TREATMENT

I have discussed with my partner what sort of treatment we shall create for our A2 music video. We began with deciding what type of music to use in the video. Ideas were exchanged such as electro-dance and (in contrast) slow acoustic sounds of Bombay Bicycle Club. We thought that choosing electro-dance would 'stand out' from many music genres and thus give us a more exciting and experimental project to work with. With previous knowledge of the electro-dance genre we decided to use a remix of one of Foster the People's new song, 'Don't Stop'. 

Prior to the discussion with my partner, we realised that such a choice would suit our desire for creating a music video in the style of Nathan Barnatt's 'Pop Culture'. Both the up-beat tempo and lyrics work together to create a similar sound which features in 'Pop Culture'. 

Once we agreed on the song and style, we could then discuss the treatment. The lyrics, 'Don't Stop' are important in the sense that we can incoporate the words so they relate to dancing. Our video would therefore form around one boy who reads a comic book and whilst he reads about super heroes who specialise in dancing, the story comes to life and he almost becomes the super hero himself. He continues to read the comic but starts to shake uncontrollably by some force. He then starts to dance on the spot. This is where the influence of 'Pop Culture' begins to take place. We use many locations for the background whilst keeping the dance moves the same so when we cut to different locations the dance moves will seemingly flow. If the editing, energy and music is used effectively the final product will be both bizarre yet original and intriguing. We are very excited!