PRODUCTION: INTRODUCING A 'GENRE' OF MUSIC VIDEO

Me and my partner decided that we were to create a super hero theme in our music video. We originally came up with the concept when we thought about films that were becoming more popular. Super hero films and themes, along with sequels and prequels, are becoming more common in the film industry and we thought that we could attract this film audience to our music video by injecting the same theme. 

The idea of a 'geek' or 'nerd' becoming almost a hero with dance in a music video transgresses the boundaries. It is a concept not many of us would immediately think of in terms of how music videos used to operate in the past. Music videos such as Gin Wigmore's 'Man like that' revolves around a woman who dances in a 1940's office set. Whilst dancing center stage with many other background dancers it still possess originality due to the theme applied to the video. This is our approach. We wish to incorporate different themes to our 'geek' character since he dances in many sets and locations.