Sunday, 30 September 2012

RESEARCH: MUSIC TRENDS

Music through the decades:


1950s
- Rock and Roll Genre
1960s-
Swinging sixties - Motown primarily featuring African American artists
1970s
- Rock Genre with bands such as Kiss
1980s
- MTV generation
1990s
- Hard Rock and Heavy Metal with Bon Jovi and RUN DMC
2000s
- Several diverse music genres Nirvana, Oasis, Blur, Spice Girls
2010s- Still many diverse music genres but more pop/dance influence

Today, in 2012, we have been seeing the particular music trends:


Young Hollywood Stars such as Justin Bieber, Carly Rae Jepson and One Direction are central in the music industry.


- This music is often orientated to a young audience with the artists being younger teen idols. The promotion of pop music was greatly effected due to the rise in music television channels such as MTV. 

- The lyrics and subject matter of their songs often are about 'love' and 'relationships and tend to be simplistic'. Pop music is popular today since the beats of the music often encourage dancing which is reflected in the upbeat and choreographed music videos.

- The
music videos often consist of fast paced editing, straight forward narrative and related situations and scenairos that teenagers would find themselves in, making it relatable to their audience. Other music videos are seen as more whacky and original, such as Fat Boy Slim's 'Weapon of choice' which features Christopher Walken dancing in a office lobby including a touch of ballet and levitation across the room.


My music video is following this latter trend. Our music video will consist of up-beat dancing mirroring the popular trends now seen in music videos whilst being original and having the repeatability needed for music videos to be successful. Audiences will perhaps want to copy such trends which we create- dancing energetically in public.



The song, 'Gangnam style' by PSY has increased in popularity ever since the music video went viral on video websites such as youtube. The 'crazy' and 'energetic' dance sequence meant the internet sensation reached number 1 on the UK charts as well as receiving the most 'likes' on a youtube video ever! As a result, there have been many spoofs copying 'Gangnam style' including korea's third naval area command performing the rodeo-style dancing. It seems to me that audiences watching music videos are now being the producers themselves and putting their feet in the artist's shoes.

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